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The Four Pillars of our Acquisition Strategy

Updated: Jan 17, 2023

Here at Pluribus Technologies, we don’t just acquire companies in a vacuum. We follow very specific investment criteria and choose technology companies that stand at the cutting edge of the fields they operate in. The four verticals we focus on include:

  • eLearning

  • eCommerce

  • Healthcare Technology

  • Digital Enablement

Out of all the investment options for technology companies, why would we choose just those four as our point of focus? Let’s take a deeper look.


The world of teaching and learning is moving rapidly away from in-person education. While there's still a place for in-person teaching, technology has shifted the landscape. Schools and companies will continue to move into the eLearning space as remote work becomes more commonplace. And there are good reasons why.

First, eLearning represents an incredible growth market. The global eLearning market accounted for $14.23 billion in 2017 and is expected to reach $49.87 billion by 2026. There are various reasons for this, from how quickly employers and universities have adopted eLearning to the high costs associated with in-person learning.

The methodologies associated with eLearning allow schools, companies and non-profits with the ability to tightly control all the components of the learning process. For instance, employing an advanced learning management system allows organizations to quickly and easily create and deploy advanced learning modules according to their own exacting standards. With techniques and technologies like these, both teaching and learning will never be the same.


Data from the US Department of Commerce shows that US eCommerce sales have been growing steadily for over a decade, with significant growth in the previous two years. In 2021, total US eCommerce sales reached $960.1 billion, an 18.1% year-over-year increase from $811.6 billion in 2020. And this trend was only accelerated by the COVID-19 pandemic.

Technologies that interface with websites and Shopify portals straddle the line between digital enablement and eCommerce. From forms and popups to review apps and live chat capabilities – we invest in companies that have their eyes set on the needs of not just today’s users, but tomorrow’s as well.

We’ve also got out sights set on companies working to break users out of today’s “Walled Gardens”. While there is definitely a use for digital walled gardens the likes of Google, Facebook, and Amazon, there are good reasons to break free of them. We acquire technology companies that innovate in the eCommerce realm because eCommerce stands at the center of the future of shopping.

Healthcare Technology

If there is one thing that will never go away, it's humanity’s need for quality, on-time and on-demand healthcare. Companies that provide technologies to enable these needs will only grow over time. Take TeleMED Diagnostic Solutions as one example. By using advanced, cloud-based data transfer and connection services, TeleMED helps doctors, cardiologists, and other healthcare stakeholders access and send essential information and diagnostic data whenever and from wherever.

TeleMED’s ViTELflo system is not only futuristic and intuitive, but it is secure and fully 100% HIPAA compliant. If a user is not properly credentialed or authorized, patient data simply cannot be accessed. While fancy features and interoperability are important, security and compliance cannot be taken for granted.

The fact is all facets of health tech will continue to grow. Telehealth, which was once just a buzzword of yesteryear, is now all the rage. According to research done by McKinsey & Company, telehealth use has increased 38X from pre-COVID-19 baseline levels. The eHealth sector represents a growth market and that’s why we acquire technologies operating in it.

Digital Enablement

The future is digital. And while there is still room for television and radio advertisements, digital advertising and the fusion of online marketing and eCommerce will only continue to grow. And that’s the space where one of our more recent acquisitions thrives: digital and social marketing. Social5 uses an advanced digital assessment tool to evaluate the power of your website and online presence. From here, acitonable recommendations are made. They stand at the forefront of digital enablement for small- to medium-sized businesses.

Once a determination has been made, a team of highly trained and experienced experts is at the ready to make recommendations on how you can improve. And this is not part of a sales funnel. Businesses ask for the assessment, receive it free of charge, and then choose how, when, and even if they want to act upon it.

And this brings us back to what we do and why we focus on these four pillars as part of our acquisition strategy. The best part of our acquisitions is the synergy between them. Through Pluribus Technologies, we have taken these companies and worked hard to find the best ways to bring them together, cross-pollinate their services and enhance the products, services, and offerings for all their clients and patients! It's a win-win-win.

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