Updated: Jan 17
The eCommerce sector has completely transformed the way businesses conduct marketing and the way Americans shop. Even before the COVID-19 pandemic, many people were tired of huge crowds and waiting for hours to purchase a product. That's why so many people have made the shift to eCommerce. As people's buying habits change, so too changes the marketing strategies employed by agencies, marketing and advertising companies. Let's take a closer look at how eCommerce has changed and is changing how business and shopping gets done in America.
1. From Desktop to Mobile
The first revolution in shopping was moving people from brick-and-mortar stores into the comfort of their homes. No longer did shoppers have to pick up and drive somewhere and burn through all the time, energy, and gasoline that entails. With the click of a button, they could buy everything from computers to make-up and even shoes. But that was only the first revolution. The second revolution came in the form of shifting buying habits once again, this time from a shopper's desktop to their mobile device. Now people don't even need to wait until they get home to shop, they can do it right from the comfort of their mobile devices.
2. The Website Widget Revolution
Websites have become more than just a piece of online real estate. In our increasingly digitized world, websites now represent an essential component of profitability for many companies. Even companies that do not directly operate in the digital space can use their website to increase their overall brand awareness, visibility, and positive reputation. Even more, companies have stepped in to help businesses turn their websites into the powerhouse sales and customer service machines they should be.
POWR is one example of such a company. POWR helps companies use their websites to collect more contacts, generate more leads, create more sales, and enhance the usability and visibility of their website, all with no coding required. They offer simple widgets to help businesses boost conversions, get more followers, collect information, engage visitors, and support customers. With companies like POWR supporting website development for businesses in almost every industry, the power of the web is amplified and at your fingertips.
3. Trend Setters Set the Tone
Before eCommerce, shoppers would learn about the latest trends and updates by talking to their friends and reading magazines and newspapers (imagine that!). Back when people communicated the "old-fashioned" way, trends took a lot longer to circulate. Today, eCommerce has created a veritable sea of trendsetters.
Today, with online stores and their marketing tactics, we can’t avoid trendy products even if we tried to. The internet is how we connect to the whole world, so it’s easy for us to become interested in the newest market shifts.
4. Marketing and Making a Profit an eCommerce
Many people assume that they can just start an online store, build a website, put a product on it, and they'll become rich. Unfortunately, that's not true. Growth takes time and your income builds gradually. Those interested in starting an online store need to be fully aware of their business goals and understand what they want to sell and at what price.
Marketing and advertising have also changed in the eCommerce world. We now operate in a world of "walled gardens" and TikTok advertising. Online marketing constantly changes and savvy marketers have become good at adapting to the shifting landscape. Today, whether it be through Google Ads, Facebook Ads, or content production, marketers and agencies help their clients cut through the noise to get their products noticed by the right shopper.
The fact is this: eCommerce has changed the world. And that's why eCommerce is one of our four primary verticals. We actively look for eCommerce companies to invest in because we know eCommerce represents the shopping of the future. Are you an eCommerce entrepreneur with a company ready for take-off? Contact us today!